In the Real Estate world, it is harder to retain customers than in other business settings. The average home buyer will stay in their home for 13 years before moving on. 13 years is a long time to maintain a relationship with a client to ensure they use you again when the time comes to move.
Retaining customers is a valuable source of income to a business. Because buyers stay in their homes for about 13 years before moving, how can a Real Estate Agent ensure they get the business? By staying at the top of their client’s mind. Here are 7 ways to retain more customers:
Send a Holiday/Birthday Card:
You can establish a relationship with your client by sending a card on important events or holidays. Buyers and sellers are more likely to trust someone they know with their business.
Give Away Swag:
Free: everyone’s favorite price. You can give something away to every client or you can hold a giveaway.
Organize an Event:
Events are an effective way to show your clients you appreciate and care about them. They can also aide in building a relationship with your clients.
You can throw a:Pick Up the Phone:
- Holiday party
- Client Appreciation Barbecue
- Housewarming Party for a new buyer
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Would you want your Real Estate Agent to disappear after collecting their commission? Regularly staying in touch with your clients and a quick customer service check in can go a long way.
Potential Conversation Points:
- How is the new house treating you?
- Are you making improvements to your house?
- Would it help if I gave you the contact information of contractors I trust that could help you?
Send a Personal Email:
Email is another way of checking in with your client. You can use what you know about your client to send them links to things they might find interesting. This doesn’t have to be real estate related. Possible topics can include an article about their favorite sports team, an event they might be interested in, etc.
Connect on Social:
Social media can kill two birds with one stone. First, any update you post has the potential to be seen by clients you have connected with. This keeps you at the top of mind. Secondly, it can help you keep track of their important life events (which you then can send congratulatory cards for).
Start a Loyalty Rewards Program:
Incentive your clients to use you again, refer you to friends, or write a review for your social media page. Reliable clients referring someone can get discount percentage on commission and out of the way cooperation and services in their future real estate projects.
In the Real Estate world, retaining clients is more difficult compared to other industries. Real Estate agents must maintain touch points with their clients between buys, which can take 13 years. Using these strategies, you can build a relationship with your client and turn them into repeat clients.
Pursuant to the above blog; Re Florida Homes can provide you assistance and top-quality services in becoming a top real estate agent. You can reach us on the following channels as per your convenience; www.ReFloridaHomesAgents.com www.ReFloridaHomes.com
Call us @ (954) 614-4274
Email: Agents@ReFloridaHomes.com
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