There are more and more real estate agents and individuals flipping houses getting into the market and creating a lot of competition. So how can you make your real estate investing businesses stand out from the crowd?
Sure, you can just try to shout louder than everyone else to be heard above all of the other noise, but if you are just saying the same things then this normally means a head on battle, with the one who has the biggest marketing budget winning. Even if this is you, this probably isn’t the best use of your resources nor will produce the highest return on your real estate investing marketing budget.
Deciding on a niche is pretty easy. Start by asking yourself questions like who you associate with, who asks you for help most frequently and what types of property are bringing in the most profit for your real estate investing business. Think about whether you are better off flipping luxury houses or more affordable bread and butter properties. Are you better off taking on the wheeler dealer persona that attracts other investors who you can wholesale properties to or can you find a valuable niche in providing a valuable service to single parents and those trying to get back on track after the recent crisis.
Whatever your niche makes sure this shows through in your entire branding, both visually and in the words, you use and start seeing a better return on all your real estate investing marketing. This article refers to 5 areas of your business where you have the opportunity to stand out from the crowd;
The best way to build trust with potential clients is to consistently keep your marketing in their purview, and there are several ways to do this. While many investors choose
direct mail marketing, others might focus on generating online leads. The best investors maintain a healthy balance of both
The Power of Social Media:
The power of social media cannot be denied. Social media marketing has fundamentally changed the way companies advertise. With U.S.-based users spending close to 50 minutes per day on Facebook, social media platforms empower companies to interact directly with the consumer like never before.
Mail the List that Others Don’t have:
Direct mail is the most commonly suggested method for new investors. Every day, thousands of new investors are advised to direct mail the same old list of absentee addresses. As a result, the response rate for this list has decreased tremendously.
Other important tools for branding are;
- Blogging your experience on your website
- Boost your credibility with testimonials
- Building an attractive website
Get people to know you by networking in public as much as possible at targeted events (local Chamber of Commerce, etc.) and by making accounts on as many targeted and reputable websites as possible. Get as many reviews for yourself on your social media platforms. Be knowledgeable, trustworthy, and be a leader. You will stand out from the crowd. Activity breeds activity, so go get productive 🙂
Be First in Line:
For the most part, buyers, when they are ready to proceed, will choose the first option that comes before them because, they want to “get it done”. When a human being decides that they are ready to decide, they are also ready to get it over with and will want to get started as soon as possible.
Do whatever you can to be the first agent they speak with.
Inform in Person:
After eyeing many, many online listings, it’s preferable to have direct human contact. Companies have multiple projects going on at different parts of the city. Host an evening press event where potential customers can be invited to do a detailed presentation of what’s available. This way you can inform people about buying procedures. A REHAB fair once a year is great but your own small events scattered across the months gives you added exposure.
Focus on Key Features:
When it comes to showing people the property, real estate agents need to be able to connect people’s need with the available amenities. Highlight the best feature that could be a deciding factor. A family with school children may be interested in nearby schools or play areas in the building. Someone with a new, expensive car may be more concerned about CCTV facilities in the parking area.
Pursuant to the above blog; Re Florida Homes can provide you assistance and top-quality services in becoming a top real estate agent. You can reach us on the following channels as per your convenience; www.ReFloridaHomesAgents.com www.ReFloridaHomes.com
Call us @ (954) 614-4274
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